IMAGE / VIDEO RESEARCH
Provided image/video research for these projects; worked with the creative directors in shaping the look and feel of the campaign by creating a visual world through mood boards and videos.
CALVIN KLEIN JEANS - MEET ME - MOTHER NEW YORK - 2015
In the ’90s, Calvin Klein was seductive, uncensored, and with the help of a topless Kate Moss, the essence of cool. The brand reclaimed its provocative roots with the CK Jeans fall 2015 campaign Meet Me—real-life stories told through text (read: sext) exchanges brought to life through imagery. This was a campaign about modern romance that got people hot, bothered, and talking.
CALVIN KLEIN ck2 - MOTHER NEW YORK - 2015
Calvin Klein launched ck2 a 'gender-free' fragrance to follow their hugely successful fragrance ck one from the 90's. The campaign features four different scenarios reconnecting with the 20-somethings craving for experiences and human connections. The worldwide ad campaign included print and video.